Trần Hoài Phương
CONTACT INFORMATION:
Marketing Agency, Digital Marketing, Social Media
Name: Tran Hoai Phuong
Sex: Male
Address: Go Vap District, Ho Chi Minh City, Vietnamese
Email: phuongtrandigi@gmail.com
SUMMARY:
Experienced Marketing Agency, Digital Marketing Manager with many years of expertise in developing and implementing digital marketing strategies.
Possess strong knowledge of market research, consumer behavior, advertising, target audience segments, key messaging and digital marketing.
Skilled in leading cross-functional teams and driving brand growth through innovative marketing campaigns.
Manage budgets for all marketing initiatives, ensuring efficient use of resources to maximize ROI.
Analyze data and insights to inform marketing strategies and optimize campaigns in real-time.
Proficient in SEO, SEM, social media advertising, email marketing, and data analysis.
Skilled in leadership and analytical thinking to drive marketing performance and deliver results.
Passionate about building effective digital campaigns and driving business growth.
Measure and report the effectiveness of marketing campaigns/programs.
PROFESSIONAL SKILLS:
Marketing Strategy
Market Research
Advertising and PR
Project Management
Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, Tiktok Ads)
Online Advertising (Google Ads, Bing Ads, Coc Coc Ads)
B2B Marketing
CRM ( Email marketing, SMS marketing)
Data Analysis and Reporting, Data Studio, Google sheet
Code: Wordpress, PHP, HTML, CSS, Bootstrap
Adobe Photoshop
Content Marketing
Team Manager
PROFESSIONAL EXPERIENCE:
DIGITAL MARKETING
2022 - Present | Healthcare and Pharmaceuticals, Retail
Led a team 7 professionals responsible for all marketing and advertising functions.
Market analysis, researching customer trends to develop comprehensive marketing strategies.
Develop and manage the marketing budget, allocating resources strategically to maximize ROI.
Manage and oversee the social media accounts of the brand on: Facebook, Instagram, Zalo, Tiktok.
Expertise in content marketing, email marketing, paid advertising, SEO, and social media.
Track and report on the success of marketing programmes, including ROI, Cost Per Joiner, Cost Per Lead, conversions
Monitor and Analyze digital marketing performance data to identify trends, insights, and opportunities for optimization.
Work closely with internal team to create landing pages and optimise use experience.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Experience with A/B and multivariate experiment.
Supervise, coordinate, and work with Marketing Agency.
DIGITAL MARKETING
2020 – 2022 | Retail
Led a team 4 professionals responsible for all marketing and advertising functions.
Created annual ads plans which increased ads reach and frequency while reducing spend.
Developed and executed digital marketing strategies to increase brand visibility, website traffic, and lead generation.
Management team marketing, Budget, KPIs.
Competitor analysis, necessary competitive strategy.
Assistant brand manager campaign.
Increased revenue through product improvement.
Increase traffic, profit from e-commerce.
Manage digital marketing channels PPC Display, email marketing, social media.
Supervising and manager SEO team: Optimization web, research keyword.
Analyze website and competitors from tools: Ahrefs, Screaming frog, Similarweb...
Google ads, Facebook ads, Zalo ads, Tiktok ads, Instagram...
Analysis of advertising costs, campaign optimization, ROI, CPC, CTR...
Analysis products, pricing and promotion campaigns...
Plan, execute, and measure experiments and conversion tests.
DIGITAL MARKETING
2019 –2020 | Retail
Analyze marketing competitors, Marketing 4P ( Product, Price, Promotion, Place).
Design website ecommerce platform structure website.
Optimize campaigns for search engines through effective SEO, SEM
SEO: Onpage, keywords, content, offpage, technical, schema, entity building, ecommerce backlinks.
Monitor google analytics, google search console, Analysis website .
Google ads, Facebook ads, Zalo ads.
Plan, execute, and measure experiments and conversion tests.
CRM: Email marketing, SMS.
Code HTML, CSS, PHP.
Experience work in B2B, Database.
SEO – DIGITAL MARKETING
2018 – 2019 | Click Digital Agency
SEO Content, Keyword, Onpage, Offpage, Technical.
Google ads, Coc Coc ads: CPC, CTR, Optimize Quality Score
Optimization, traffic website, Google pagespeed.
Run Facebook ads, Target audiences, Facebook pixel.
Manage SEO-related assets, tools/ platforms including.
Google Search Console, Google Analytics, Google keyword planner
Promote and build links to key pages.
WEB APPLICATION DEVELOPMENT
2017 -2018 | SCB Bank
Code Rest Service Oracle, app Notification, TIVI
Maintenance website Bank.
Analytics data, edit function.
Build Project App Notification call Teams and Jira.
Work with marketing department.
Analyze requirement and estimate for features.
Java, Bootstrap, HTML, CSS, JQuery, MySQL
WEB DEVELOPER
2014– 2016 | FPT Software
Desgin layout Backend AdminLTE.
Code backend Resigter User, Statistical User.
Analyze requirement and estimate for features.
PHP, HTML ,CSS, JavaScript ,core data ,JSON, Reset API.
Databases – SQL/MYSQL.
Development Project eSPIRIT Japan.
Study Requirement from customer.
Ability to work under pressure and to deadline.
EDUCATIONAL BACKGROUND:
University of Information Technology (Communication and Ecommerce)
Digital Performance Marketing
Marketing Agency
Search Engine Optimization (SEO)
Certificate Google Partners: https://www.google.com/partners/agency?id=2864766288
Certificate Google Ads : https://skillshop.credential.net/profile/tranphuong892221/wallet
Certificate Meta: https://www.facebookblueprint.com/student/award/SvEoeSX4GRfqqN4kzMv75rad