Trần Hoài Phương

DIGITAL MARKETING MANAGER

2020 – 2022 |  Retail, Healthcare

• Directed a team of 4 professionals, overseeing all aspects of marketing and advertising functions.

• Designed annual advertising plans, achieving greater ad reach and frequency while reducing costs.

• Strategically developed and executed digital marketing campaigns to enhance brand visibility, increase website traffic, and drive lead generation.

• Managed the marketing team’s operations, budgets, and KPIs to ensure alignment with business goals.

• Conducted in-depth competitor analysis and implemented effective competitive strategies.

• Collaborated on brand management campaigns to strengthen market presence.

• Increased revenue by driving product enhancements and implementing targeted strategies.

• Optimized e-commerce performance, significantly increasing traffic and profitability.

• Managed digital marketing channels, including PPC, display advertising, email marketing, and social media.

• Led the SEO team, focusing on website optimization and keyword research to improve organic visibility.

• Performed website and competitor analysis using tools like Ahrefs, Screaming Frog, and SimilarWeb.

• Executed and optimized multi-channel ad campaigns on Google Ads, Facebook Ads, Zalo Ads, TikTok Ads, and Instagram.

• Analyzed advertising costs and optimized campaigns for improved ROI, CPC, and CTR performance.

• Evaluated product performance, pricing strategies, and promotional campaign outcomes.

• Planned, executed, and measured A/B testing and conversion rate optimization experiments to refine marketing efforts.

Key Achievements:

• Achieved a 40% increase in website traffic and a 25% boost in lead generation within the first year.

• Improved ROI on digital campaigns by 25% through cost optimization and targeted advertising strategies.

• Grew e-commerce revenue by 30% through enhanced SEO, PPC campaigns, and improved user experience.

• Reduced advertising costs by 20% while maintaining or improving ad performance metrics, such as CTR and conversion rates.

• Successfully increased organic traffic by 50% through targeted keyword optimization and on-page SEO improvements.

• Boosted social media engagement by 30%, resulting in a 20% increase in conversions from social platforms.

• Spearheaded the launch of 3 major campaigns, exceeding sales targets by 15-20% in each campaign.

• Enhanced campaign performance by implementing data-driven strategies, achieving a 25% lower CPC and a 20% higher CTR on Google Ads.

DIGITAL MARKETING 

2019 – 2020 |  Retail, Furniture

• Conducted comprehensive competitor analysis and applied the Marketing 4P framework (Product, Price, Promotion, Place) to develop strategic initiatives.

• Designed and structured e-commerce websites to enhance user experience and drive online sales.

• Optimized marketing campaigns for search engines through advanced SEO and SEM strategies.

  • SEO: Implemented on-page, off-page, technical SEO, schema, and entity building for improved rankings.

  • Built and maintained high-quality e-commerce backlinks to boost search engine visibility.

• Monitored website performance using Google Analytics and Google Search Console, providing actionable insights for improvement.

• Managed multi-channel advertising campaigns on Google Ads, Facebook Ads, and Zalo Ads to increase reach and conversions.

• Planned, executed, and analyzed A/B and multivariate tests to improve conversion rates.

• Managed CRM campaigns, including email marketing and SMS outreach, to nurture leads and retain customers.

• Applied coding skills (HTML, CSS, PHP) for website customization and technical optimizations.

• Developed and executed B2B marketing strategies, leveraging database insights for targeted outreach and lead generation.

Key Achievements:

• Increased website traffic by 45% and boosted e-commerce sales by 30% through effective SEO and SEM implementation.

• Improved CRM engagement rates by 20% through personalized email and SMS campaigns.

• Reduced campaign costs by 15% while achieving a 25% higher conversion rate through optimized Google Ads and Facebook Ads strategies.

• Enhanced website performance, leading to a 35% improvement in page load speed and a 20% decrease in bounce rate.

• Successfully designed and launched an e-commerce platform, achieving a 40% growth in online transactions within the first quarter.

• Implemented entity-building and schema markup strategies that increased organic search impressions by 50%.

SEO – DIGITAL MARKETING

2018 – 2019 | Click Digital Agency

• Implemented comprehensive SEO strategies (Content, On-Page, Off-Page, Technical).

• Managed Google Ads & Coc Coc Ads campaigns, optimizing CPC, CTR, and Quality Score.

• Enhanced website performance and traffic with Google PageSpeed and site optimizations.

• Ran Facebook Ads campaigns, leveraging Facebook Pixel for audience targeting and conversions.

• Utilized tools like Google Search Console, Google Analytics, and Google Keyword Planner for performance tracking and insights.

• Built and promoted high-quality backlinks to improve domain authority and search rankings.

WEB APPLICATION DEVELOPMENT 

2017 -2018 |  SCB Bank

Software Developer

• Developed RESTful services for Oracle, Notification Apps, and TIVI applications.

• Performed website maintenance for banking clients, ensuring optimal functionality and performance.

• Conducted data analytics, function editing, and bug fixes to enhance system efficiency.

• Built Notification Integration Projects for Teams and Jira, ensuring seamless communication workflows.

• Collaborated closely with the Marketing Department to align technical development with business requirements.

• Analyzed project requirements and provided feature estimation and planning.

Technologies:

• Languages: Java

• Frontend: Bootstrap, HTML, CSS, JQuery

• Database: MySQL

WEB DEVELOPER 

2014– 2016 |  FPT Software

Backend Developer

• Designed AdminLTE backend layouts, ensuring a user-friendly interface and robust functionality.

• Developed backend features for User Registration and User Statistics modules.

• Analyzed project requirements and provided feature estimation and planning.

• Proficient in PHP, HTML, CSS, JavaScript, Core Data, JSON, and REST APIs.

• Managed databases using SQL and MySQL for data integrity and performance optimization.

• Contributed to the development of the eSPIRIT Project (Japan), delivering high-quality backend solutions.

• Collaborated with clients to gather and study requirements, ensuring alignment with business needs.

• Demonstrated the ability to work under pressure and meet tight deadlines with efficiency.