Trần Hoài Phương


Marketing Agency, Digital Marketing, Social Media




2022 - Present  | Healthcare and Pharmaceuticals, Retail

Led a team 7 professionals responsible for all marketing and advertising functions.

Market analysis, researching customer trends to develop comprehensive marketing strategies.

Develop and manage the marketing budget, allocating resources strategically to maximize ROI.

Manage and oversee the social media accounts of the brand on: Facebook, Instagram, Zalo, Tiktok.

Expertise in content marketing, email marketing, paid advertising, SEO, and social media.

Track and report on the success of marketing programmes, including ROI, Cost Per Joiner, Cost Per Lead, conversions

Monitor and Analyze digital marketing performance data to identify trends, insights, and opportunities for optimization.

Work closely with internal team to create landing pages and optimise use experience.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

Experience with A/B and multivariate experiment.

Supervise, coordinate, and work  with Marketing Agency.

2020 – 2022 |  Retail

Led a team 4 professionals responsible for all marketing and advertising functions.

Created annual ads plans which increased ads reach and frequency while reducing spend.

Developed and executed digital marketing strategies to increase brand visibility, website traffic, and lead generation.

Management team marketing, Budget, KPIs.

Competitor analysis, necessary competitive strategy.

Assistant brand manager campaign.

Increased revenue through product improvement.

Increase traffic, profit from e-commerce.

Manage digital marketing channels PPC Display, email marketing, social media.

Supervising and manager SEO team: Optimization web, research keyword.

Analyze website and competitors from tools: Ahrefs, Screaming frog, Similarweb...

Google ads, Facebook ads, Zalo ads, Tiktok ads, Instagram...

Analysis of advertising costs, campaign optimization, ROI, CPC, CTR...

Analysis products, pricing and promotion campaigns...

Plan, execute, and measure experiments and conversion tests.

2019 –2020 | Retail

Analyze marketing competitors, Marketing 4P ( Product, Price, Promotion, Place).

Design website ecommerce platform structure website.

Optimize campaigns for search engines through effective SEO, SEM

SEO: Onpage, keywords, content, offpage, technical, schema, entity building, ecommerce backlinks.

Monitor google analytics, google search console, Analysis website .

Google ads, Facebook ads, Zalo ads.

Plan, execute, and measure experiments and conversion tests.

CRM: Email marketing, SMS.


Experience work in B2B, Database.

2018 – 2019 | Click Digital Agency

SEO Content, Keyword, Onpage, Offpage, Technical.

Google ads, Coc Coc ads: CPC, CTR, Optimize Quality Score

Optimization, traffic website, Google pagespeed.

Run Facebook ads, Target  audiences, Facebook pixel.

Manage SEO-related assets, tools/  platforms including.

Google Search Console, Google Analytics, Google keyword planner

Promote and build links to key pages.

2017 -2018 |  SCB Bank

Code Rest Service Oracle, app Notification, TIVI

Maintenance website Bank.

Analytics data, edit function.

Build Project App Notification call Teams and Jira.

Work with marketing department.

Analyze requirement and estimate for features.

Java, Bootstrap, HTML, CSS, JQuery, MySQL

2014– 2016 |  FPT Software

Desgin layout Backend AdminLTE. 

Code backend Resigter User, Statistical User.

Analyze requirement and estimate for features.

PHP, HTML ,CSS, JavaScript ,core data ,JSON, Reset API.

Databases – SQL/MYSQL.

Development Project eSPIRIT Japan.

Study Requirement from customer.

Ability to work under pressure and to deadline.